Importance of Process
Advertising a formal process has recently become fashionable among web developers. One should keenly note whether this is lip service or a true belief in far superior results through a structured engagement. Early in our second year, NeoReality's principals directed that a formal process be drafted and then regularly developed as the industry matured. NeoReality today fundamentally relies on its process for quality project execution.
It is worth noting that NeoReality considers the process a business-based issue — an extension of Project Management — rather than a technical-based issue, which is perhaps why managers at our client businesses often compliment the execution of the process.
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Process Highlights
First Contact
- NeoReality may receive RFP (Request For Proposal) from Client
- Client receives Pre-Development Packet & prepares Project
Profiler
- Initial consultation (no charge)
- Identification of Client's needs & goals; NeoReality
responses
- Assignment of contact person(s); key dates selected
- Quote for Phase I & Estimate for Phases II-IV
- Contract negotiation & signing
Phase I — Strategy
- Client provides existing print, photographic, & video
collateral
- Review of corporate/franchise identity standards
- Ecommerce planning sessions with key staff
- Strategy decisions
- Consideration of mission, audience, business model, marketing,
functions, engineering
- Consultation on development options
- Mutual identification of responsibilities
- Drafting of site map, release schedule, content plan, &
development schedule
- Determination of ROI expectations; plan to reach target ROI
created
- Planning Documents prepared & presented by NeoReality
- Necessary adjustments made to estimate for Phases II-IV;
estimates made for +1M & +18M
- Per contract, Client may now choose to continue project with
NeoReality or break off
Phase II — Design
- Media check; creation of media organized where necessary
- Domain name, hosting, and key technical requirements
secured
- Mockups designed & presented to Client
- Client responds to mockups & final templates created
- Lawyers briefed on new creatives/trademarks designed, if
applicable
Phase III — Production
- Static pages created, media processed & stylized
- Database(s) programmed
- Ecommerce functions setup & configured
- Third-party software integrated & tested
- Beta testing
- Client approves Release 1.0 product
Phase IV — Launch
- NeoReality makes web site available to the world
- Launch announcements, shows, presentations performed
- NeoReality begins online marketing effort
- Client begins offline marketing effort
- NeoReality performs training for Client staff as necessary
Post-Dev ongoing
- NeoReality offers monthly hosting, maintenance, management,
security, & marketing services
- Web site updated at Client's request or by automatic
processes
+1M — One Month After Launch
- Scheduled roundtable with key personnel to discuss launch of
site, initial impressions & concerns
- Appropriate adjustments made to web site
- 18-month success plan drafted in Phase I is expanded and adopted
with key metrics selected
+18M — Eighteen Months After Launch
- Scheduled roundtable with key personnel to measure success of
web site according to plan
- Opportunity for adjustments or entirely new plan for future
More
Process Highlights
First Contact
- NeoReality may receive RFP (Request For Proposal) from Client
- Client receives Pre-Development Packet & prepares Project Profiler
- Initial consultation (no charge)
- Identification of Client's needs & goals; NeoReality responses
- Assignment of contact person(s); key dates selected
- Quote for Phase I & Estimate for Phases II-IV
- Contract negotiation & signing
Phase I — Strategy
- Client provides existing print, photographic, & video collateral
- Review of corporate/franchise identity standards
- Ecommerce planning sessions with key staff
- Strategy decisions
- Consideration of mission, audience, business model, marketing, functions, engineering
- Consultation on development options
- Mutual identification of responsibilities
- Drafting of site map, release schedule, content plan, & development schedule
- Determination of ROI expectations; plan to reach target ROI created
- Planning Documents prepared & presented by NeoReality
- Necessary adjustments made to estimate for Phases II-IV; estimates made for +1M & +18M
- Per contract, Client may now choose to continue project with NeoReality or break off
Phase II — Design
- Media check; creation of media organized where necessary
- Domain name, hosting, and key technical requirements secured
- Mockups designed & presented to Client
- Client responds to mockups & final templates created
- Lawyers briefed on new creatives/trademarks designed, if applicable
Phase III — Production
- Static pages created, media processed & stylized
- Database(s) programmed
- Ecommerce functions setup & configured
- Third-party software integrated & tested
- Beta testing
- Client approves Release 1.0 product
Phase IV — Launch
- NeoReality makes web site available to the world
- Launch announcements, shows, presentations performed
- NeoReality begins online marketing effort
- Client begins offline marketing effort
- NeoReality performs training for Client staff as necessary
Post-Dev ongoing
- NeoReality offers monthly hosting, maintenance, management, security, & marketing services
- Web site updated at Client's request or by automatic processes
+1M — One Month After Launch
- Scheduled roundtable with key personnel to discuss launch of site, initial impressions & concerns
- Appropriate adjustments made to web site
- 18-month success plan drafted in Phase I is expanded and adopted with key metrics selected
+18M — Eighteen Months After Launch
- Scheduled roundtable with key personnel to measure success of web site according to plan
- Opportunity for adjustments or entirely new plan for future