Philosophy of Ecommerce
The Anatomy of a Transaction
We develop every single web site with an ROI expectation in mind. We take great pride in forming ideas to create wealth for our clients. While this isn't the stated mission of all web projects, ecommerce sites plainly exist to generate transactions.
“Understanding this transaction ... yields success.”
Understanding this transaction — from before the visitor enters the web site to long after they've left — yields success. Visitors don't arrive without bias; they know your company or your competitors, and they know what they expect from online shopping. Browsing, selection, and ordering must be accomplished with simplicity. Anything that they might get wrong they will, which means you have to take great care in preparing the navigation, presentation and controls of the web site. Upon ordering, customer service and fulfillment secure the quality of the transaction. Soliciting feedback and a return visit perhaps follow.
Sufficiency of Approach
Approaching the design of ecommerce wisely necessitates examining each component of the transaction and how the web site in question will fulfill that component.
“Send me a check for $10 and I'll send you a widget.”
Don't make the mistake of reading this as a pitch for huge, complex sites. One could say “Send me a check for $10 and I'll send you a widget” and be done with it. Should that happen to fulfill the customer's expectations, provide sufficient information to select the product, security in ordering, sufficient data to efficiently fulfill the order, and enough follow-up as desired, then this indeed qualifies as the correct ecommerce approach. Obviously most business organizations expect far more from their commerce processes and therefore they develop requirements beyond this. We have quite literally worked on all types of web sites, and we can help you decide where the threshold is for your business. Our job is not to force our model of ecommerce upon you, but rather to open you up to new possibilities, let your company decide on its approach, and then, with your help, act to implement this approach.
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Services Based on Ecommerce
Consultation on Ecommerce
Behold a myriad of choices! "Ecommerce" is as ambiguous a term as "business". One of the most important services that your organization can receive from NeoReality is a path through the decision-making that comes with deciding to enter into ecommerce. We have developed a thirty-point discussion list that identifies the key factors in ecommerce and from there we can make recommendations on how to proceed. Will you open an account on a branded shopping site? Use a shopping cart program? Build your own software? Integrate with your in-house databases? Leverage software from another package you already have? The questions go on and on, but our consultants can make short work of them by identifying key requirements and presenting options based on our exposure to the broad market of solutions. This gives your management a filtered, relevant, informed viewpoint instead of simply a viewpoint based on what a vendor happened to print on a flyer.
Whether it's a linked page on Yahoo! Shopping or a fully customized product database and sales front-end, we can help you make the most cost-effective decision.
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Custom Ecommerce Programming
Should your requirements push the absolute limits, NeoReality can further offer an engagement in programming your desired web application. We have created online shopping environments completely tailored to the type of product being sold.
A special size and color interface on ScreenPrintPlus.com to allow proper garment purchases.
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Because our company specializes in dedicated web servers, custom programming, and databases, and because we have our own ecommerce platform, we are in the perfect position to build complex ecommerce sites.
A sample order received online.
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